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Transformative Property Law - Festschrift in honour of AJ van der Walt (Paperback): G. Muller, R. Brits, B.V. Slade, J. van... Transformative Property Law - Festschrift in honour of AJ van der Walt (Paperback)
G. Muller, R. Brits, B.V. Slade, J. van Wyk, G.J. Pienaar
R1,189 R1,012 Discovery Miles 10 120 Save R177 (15%) Ships in 4 - 8 working days

Transformative Property Law honours Professor AJ Van der Walt (1956-2016) - scholar, mentor, and teacher. As the first incumbent of the DST/NRF South African Research Chair in Property Law his primary research goal was to develop the theoretical foundations for the transformation of property law in post-apartheid South Africa. Covering topics that are at the forefront of global thinking on property law, Transformative Property Law consists of 20 essays by a combination of senior and young scholars from South Africa, the United States of America, the United Kingdom, Ireland, the Netherlands, Belgium, and Zimbabwe. The essays focus on the themes that Professor Van der Walt developed during the first 10 years of the research chair, namely: (a) the single system of law and subsidiarity principles; (b) the marginality principle; (c) the development of the common law of property; (d) constitutional property law; and (e) property theory. This volume also includes a list of all Professor Van der Walt's research outputs and a list of all the Masters and Doctoral students that he supervised during his career.

China As A Maritime Power (Paperback): David G. Muller China As A Maritime Power (Paperback)
David G. Muller
R1,211 Discovery Miles 12 110 Ships in 12 - 17 working days

This book examines the evolution of Chinese maritime power for each of three major periods in modem Chinese history: 1945 to the Sino-Soviet break, 1960 to the Lin Biao incident, and 1971 to the present.

China As A Maritime Power (Hardcover): David G. Muller China As A Maritime Power (Hardcover)
David G. Muller
R4,005 Discovery Miles 40 050 Ships in 12 - 17 working days

This is the first comprehensive study of the maritime aspects of China's national power. Drawing from extensive Chinese source materials and a large volume of recently declassified US. intelligence reports, Commander Muller looks at China's rise to strategic and economic power at sea since 1945. For each of three major periods in modern Chinese history (1945 to the Sino-Soviet break, 1960 to the Lin Biao incident, and 1971 to the present), Commander Muller examines the evolution of Chinese maritime power from five perspectives: He recounts naval history in detail; analyzes naval strategy; reveals the key role of maritime economics; dissects internal navy politics; and addresses China's maritime foreign relations. A final chapter considers the implications of China's new status as a maritime power with regard to a possible Sino-Soviet war, the Taiwan issue, economic growth, and regional territorial conflict.

Family Business Heterogeneity in Latin America - A Historical Perspective (Paperback, 1st ed. 2021): Claudio G. Muller,... Family Business Heterogeneity in Latin America - A Historical Perspective (Paperback, 1st ed. 2021)
Claudio G. Muller, Fernando Sandoval-Arzaga
R3,673 Discovery Miles 36 730 Ships in 10 - 15 working days

This book explores the emergence and evolution of family firms throughout Latin America, from the colonial period to the modern day. In the course of Latin American history, institutions evolved to create order and reduce the uncertainty of the market. Using institutional change theory, social capital theory in organizational settings and resource-based view as organizing frameworks, the authors show how differences among family business in the region developed by examining the influx of foreign settlers, the shift from state-owned enterprises to privatized family business groups, and the effect of globalization. This text, presenting cases of family firms across several countries, offers entrepreneurship scholars a fresh perspective of a neglected region.

What is Orientation? - A Philosophical Investigation (Paperback): Werner Stegmaier What is Orientation? - A Philosophical Investigation (Paperback)
Werner Stegmaier; Translated by Reinhard G Muller
R762 R635 Discovery Miles 6 350 Save R127 (17%) Ships in 10 - 15 working days

The very first thing one does in all situations of life is orient oneself. Decisions of orientation, which are mostly made under uncertainty and the pressure of time, largely determine subsequent decisions. But what is orientation? The problems of orientation are as old as humankind, the word is used everywhere, but the concept has never been thoroughly investigated. The philosopher Werner Stegmaier comprehensively clarifies for the first time the conditions and structures of orientation, including those of our sexual, economic, media, political, legal, scientific, artistic, religious, moral, and ethical orientations. He thereby establishes a new philosophical language and offers a philosophy for our time. "As if I unexpectedly slipped down into a deep vortex, I am swirled around in a way that I can neither put a foot down, nor swim to the surface. Nonetheless, I will work my way out ... " (Rene Descartes, Philosopher) "As often as my speculation seems to lead me too far from the paved road of common sense, I stand still and seek to orient myself. I look back at the point from which we started, and I seek to compare the two guideposts I have." (Moses Mendelssohn, Philosopher) "A philosophical problem has the form: 'I do not know my way about.'" (Ludwig Wittgenstein, Philosopher) "The second O, orientation - as the repository of our genetic heritage, cultural tradition, and previous experiences - is the most important part of the O-O-D-A loop since it shapes the way we observe, the way we decide, the way we act." (John Boyd, Military Strategist)

Bioorganic Chemistry of Biological Signal Transduction (Paperback, Softcover reprint of the original 1st ed. 2001): Herbert... Bioorganic Chemistry of Biological Signal Transduction (Paperback, Softcover reprint of the original 1st ed. 2001)
Herbert Waldmann; Contributions by G. Dorman, P.J. Hergenrother, C. Herrmann, J. Kuhlmann, …
R1,541 Discovery Miles 15 410 Ships in 10 - 15 working days

The transduction of signals from the extracellular space across the plasma membrane into the interior of cells and ultimately to the nucleus, where in - sponse to such external signals the transcription of the genetic code is inf- enced,belongs to the most fundamental and important events in the regulation of the life cycle of cells. During recent years several signal transduction cascades have been elucidated which regulate,for instance,the growth and the prolife- tion of organisms as diverse as mammals, flies, worms and yeast. The general picture which emerged from these investigations is that nature employs a c- bination of non-covalent ligand/protein and protein/protein interactions together with a set of covalent protein modifications to generate the signals and transduce them to their destinations. The ligands which are recognized may be low molecular weight compounds like lipids, inositol derivatives, steroids or microbial products like cyclosporin. They may be proteins like, for instance, growth factors or intracellular adaptor proteins which carry SH2 or SH3 domains, and they may be specific DNA stretches which are selectively rec- nized by transcription factors. These and other aspects of biological signal transduction provide an open and rewarding field for investigations by scientists from various different dis- plines of biology,medical research and chemistry working in academic research institutions or in industry.

Structural Chemistry (Paperback, Softcover reprint of the original 1st ed. 1984): L. D Barron, C.D. Gutsche, Y. Kobayashi, I... Structural Chemistry (Paperback, Softcover reprint of the original 1st ed. 1984)
L. D Barron, C.D. Gutsche, Y. Kobayashi, I Kumadaki, B F Matzanke, …
R2,936 Discovery Miles 29 360 Ships in 10 - 15 working days
Recent Sedimentary Carbonates - Part 1 Marine Carbonates (Paperback, Softcover reprint of the original 1st ed. 1974): J.D.... Recent Sedimentary Carbonates - Part 1 Marine Carbonates (Paperback, Softcover reprint of the original 1st ed. 1974)
J.D. Milliman, G. Muller, F. Foerstner
R3,007 Discovery Miles 30 070 Ships in 10 - 15 working days

Few fields of research in the earth sciences have produced as much data and litera ture as the study of carbonate sediments and rocks. The past 25 years in particular, have seen a significant increase in studies concerning modern marine and fresh water carbonates. With the present worldwide interest in oceanographic research, marine carbonates have received the bulk of the attention, particularly with respect to shallow-water sediments. However, in terms of the variety of environ ments, compositions and modes of formation, non-marine carbonates probably encompass a wider spectrum than do marine types. Our purpose is to present a two-volume treatise on carbonate sediments and rocks, both marine and non-marine. We have confined ourselves to the discussion of modern (Holocene) environments, sediments and components, assuming that the compilation of these data will not only be relevant to those working with modern carbonates but will also serve as a necessary reference source for those interested in ancient analogs. The first volume, by MILLIMAN, deals almost exclu sively with marine environments, while the second volume, by MULLER and FORST NER, will concentrate on the non-marine carbonates."

Reducing CO2 Emissions - A Comparative Input-Output-Study for Germany and the UK (Paperback, Softcover reprint of the original... Reducing CO2 Emissions - A Comparative Input-Output-Study for Germany and the UK (Paperback, Softcover reprint of the original 1st ed. 1993)
S. Speck; John L.R. Proops; Assisted by G. Muller; Malte Faber, Gerhard Wagenhals; Assisted by …
R1,577 Discovery Miles 15 770 Ships in 10 - 15 working days

The global greenhouse effect may be one of the greatest challenges ever to face humankind. If fossil fuel use, and the consequent CO emissions, 2 continue to increase at their current trend, there is the possibility that over the next century there will be massive climate change and the flooding of coastal areas. The economics profession is beginning to respond to this challenge, through seeking to understand the economic processes which detennine the demand for energy, the proportion of this energy supplied by fossil fuels, and the policy instruments available for reducing fossil fuel demand while still supplying appropriate amounts of energy. This study is a contribution to that literature. We examine the impact of structural changes in the German and UK economies upon CO emissions 2 over the last two decades, and explore the potential for further structural change to reduce such emissions. This study is different from much of the current literature, in that we do not presuppose that the respective economies consist of only one, or a few, sectors. Instead, we analyse the interrelationships of 47 sectors for about 20 years, using input-output methods. We also deal with the effects of the changing sectoral structure of imports and exports of these two countries on the 'responsibility' for CO emissions. On the basis of this extensive evidence we have a solid 2 foundation to develop different scenarios to show how the 'Toronto target' of reducing CO emissions by 20% over 20 years can be achieved.

Collecting Spatial Data - Optimum Design of Experiments for Random Fields (Paperback, Softcover reprint of hardcover 3rd ed.... Collecting Spatial Data - Optimum Design of Experiments for Random Fields (Paperback, Softcover reprint of hardcover 3rd ed. 2007)
Werner G. Muller
R2,957 Discovery Miles 29 570 Ships in 10 - 15 working days

The book is concerned with the statistical theory for locating spatial sensors. It bridges the gap between spatial statistics and optimum design theory. After introductions to those two fields the topics of exploratory designs and designs for spatial trend and variogram estimation are treated. Special attention is devoted to describing new methodologies to cope with the problem of correlated observations.

Collecting Spatial Data - Optimum Design of Experiments for Random Fields (Hardcover, 3rd rev. and extended ed. 2007): Werner... Collecting Spatial Data - Optimum Design of Experiments for Random Fields (Hardcover, 3rd rev. and extended ed. 2007)
Werner G. Muller
R2,978 Discovery Miles 29 780 Ships in 10 - 15 working days

The book is concerned with the statistical theory for locating spatial sensors. It bridges the gap between spatial statistics and optimum design theory. After introductions to those two fields the topics of exploratory designs and designs for spatial trend and variogram estimation are treated. Special attention is devoted to describing new methodologies to cope with the problem of correlated observations.

The Darkest Day - The Washington-Baltimore Campaign During the War of 1812 (Paperback): Charles G. Muller The Darkest Day - The Washington-Baltimore Campaign During the War of 1812 (Paperback)
Charles G. Muller
R656 Discovery Miles 6 560 Ships in 10 - 15 working days

In the first two years of the War of 1812, the young American nation suffered setbacks at the hands of its British foe, but the most humiliating defeat occurred in August 1814, when the British navy sailed up the Potomac and landed troops near the city of Washington. The British routed the Americans at the battle of Bladensburg on the city's outskirts and then proceeded to sack Washington, burning the White House and Capitol building, and forcing President Madison and other politicians to flee. The town of Alexandria fell next, but the reeling Americans finally made a stand outside Baltimore, led by the spirited resistance of Ft. McHenry. The war ended with the Treaty of Ghent in December 1814, restoring the relationship between the U.S. and Britain to prewar conditions. This was the first severe test of the new American nation and confirmed that the country would retain the independence won a quarter-century earlier.
In "The Darkest Day," Charles G. Muller explains the political crisis that precipitated America's "second war of independence" and then provides an accurate and colorful account of the campaign's land and naval engagements, using official documents and eyewitness reports from both sides.

MODA 6 - Advances in Model-Oriented Design and Analysis - Proceedings of the 6th International Workshop on Model-Oriented... MODA 6 - Advances in Model-Oriented Design and Analysis - Proceedings of the 6th International Workshop on Model-Oriented Design and Analysis held in Puchberg/Schneeberg, Austria, June 25-29, 2001 (Paperback, Softcover reprint of the original 1st ed. 2001)
Anthony C. Atkinson, Peter Hackl, Werner G. Muller
R1,662 Discovery Miles 16 620 Ships in 10 - 15 working days

This book includes many of the papers presented at the 6th International workshop on Model Oriented Data Analysis held in June 2001. This series began in March 1987 with a meeting on the Wartburg near Eisenach (at that time in the GDR). The next four meetings were in 1990 (St Kyrik monastery, Bulgaria), 1992 (Petrodvorets, St Petersburg, Russia), 1995 (Spetses, Greece) and 1998 (Marseilles, France). Initially the main purpose of these workshops was to bring together leading scientists from 'Eastern' and 'Western' Europe for the exchange of ideas in theoretical and applied statistics, with special emphasis on experimental design. Now that the sep aration between East and West is much less rigid, this exchange has, in principle, become much easier. However, it is still important to provide opportunities for this interaction. MODA meetings are celebrated for their friendly atmosphere. Indeed, dis cussions between young and senior scientists at these meetings have resulted in several fruitful long-term collaborations. This intellectually stimulating atmosphere is achieved by limiting the number of participants to around eighty, by the choice of a location in which communal living is encour aged and, of course, through the careful scientific direction provided by the Programme Committee. It is a tradition of these meetings to provide low cost accommodation, low fees and financial support for the travel of young and Eastern participants. This is only possible through the help of sponsors and outside financial support was again important for the success of the meeting."

Bioorganic Chemistry of Biological Signal Transduction (Hardcover, 2001 ed.): Herbert Waldmann Bioorganic Chemistry of Biological Signal Transduction (Hardcover, 2001 ed.)
Herbert Waldmann; Contributions by G. Dorman, P.J. Hergenrother, C. Herrmann, J. Kuhlmann, …
R1,574 Discovery Miles 15 740 Ships in 10 - 15 working days

The transduction of signals from the extracellular space across the plasma membrane into the interior of cells and ultimately to the nucleus, where in - sponse to such external signals the transcription of the genetic code is inf- enced,belongs to the most fundamental and important events in the regulation of the life cycle of cells. During recent years several signal transduction cascades have been elucidated which regulate,for instance,the growth and the prolife- tion of organisms as diverse as mammals, flies, worms and yeast. The general picture which emerged from these investigations is that nature employs a c- bination of non-covalent ligand/protein and protein/protein interactions together with a set of covalent protein modifications to generate the signals and transduce them to their destinations. The ligands which are recognized may be low molecular weight compounds like lipids, inositol derivatives, steroids or microbial products like cyclosporin. They may be proteins like, for instance, growth factors or intracellular adaptor proteins which carry SH2 or SH3 domains, and they may be specific DNA stretches which are selectively rec- nized by transcription factors. These and other aspects of biological signal transduction provide an open and rewarding field for investigations by scientists from various different dis- plines of biology,medical research and chemistry working in academic research institutions or in industry.

MODA4 - Advances in Model-Oriented Data Analysis - Proceedings of the 4th International Workshop in Spetses, Greece June 5-9,... MODA4 - Advances in Model-Oriented Data Analysis - Proceedings of the 4th International Workshop in Spetses, Greece June 5-9, 1995 (Paperback)
Christos P. Kitsos, Werner G. Muller
R1,635 Discovery Miles 16 350 Ships in 10 - 15 working days

This volume is the proceedings of the 4th International Workshop on Model-Oriented Data Analysis. This series of events originated in 1987 at a meeting in Eisenach, that successfully brought together scientists from numerous countries of the 'East ' and 'West'. Now that this distinction is obsolete dialogue has been greatly facilitated, providing opportunities for this dialogue, however, is as vital as ever. The present meeting at Spetses, Greece from 5th to 9th of June 1995 again assembles statisticians from all over the world as this book documents. The hospitality offered by the University of Economics of Athens and the Korgialenios School made it possible to organize this workshop. The editors are also grateful to Intracom (Greece), the Ionian Bank and the Procter & Gamble Company (USA) for their generous support. We would particularly like to mention Dr. Michael Meredith, who being our contact person at Procter & Gamble, enabled us to publish these proceedings. Further thanks go to Dr. Peter Schuster from Physica Verlag Heidelberg for his continuing support of the project. The contributions to this volume were carefully selected from the submissions by the editors after a one stage refereeing process. We would like to thank the members of the MODA committee, A.C. Atkinson, R.D. Cook, V.V. Fedorov, P.Hackl, H. Lauter, B.Torsney, LN. Vuchkov, H.P.Wynn, and A.A. Zhigljavsky, who not only defined the main topics of the workshop, but also served as the referees.

Family Business Heterogeneity in Latin America - A Historical Perspective (Hardcover, 1st ed. 2021): Claudio G. Muller,... Family Business Heterogeneity in Latin America - A Historical Perspective (Hardcover, 1st ed. 2021)
Claudio G. Muller, Fernando Sandoval-Arzaga
R3,613 Discovery Miles 36 130 Ships in 12 - 17 working days

This book explores the emergence and evolution of family firms throughout Latin America, from the colonial period to the modern day. In the course of Latin American history, institutions evolved to create order and reduce the uncertainty of the market. Using institutional change theory, social capital theory in organizational settings and resource-based view as organizing frameworks, the authors show how differences among family business in the region developed by examining the influx of foreign settlers, the shift from state-owned enterprises to privatized family business groups, and the effect of globalization. This text, presenting cases of family firms across several countries, offers entrepreneurship scholars a fresh perspective of a neglected region.

Munsteraner Sachverstandigengesprache - Beurteilung Und Begutachtung Der Berufsunfahigkeit (German, Paperback, Softcover... Munsteraner Sachverstandigengesprache - Beurteilung Und Begutachtung Der Berufsunfahigkeit (German, Paperback, Softcover Reprint of the Original 1st 2003 ed.)
W.H.M. Castro, M F Hein, K G Mangen, I Mazzotti, G. Muller, …
R1,870 Discovery Miles 18 700 Ships in 10 - 15 working days

Die Sachverstandigengesprache, ausgerichtet durch das Orthopadische Weiterbildungsinstitut Munster in Zusammenarbeit mit der Klinik und Poliklinik fur Allgemeine Orthopadie der Westfalischen Wilhelms-Universitat Munster unter der Schirmherrschaft "Initiativkreis Medizinische Begutachtung" sind jahrliche Veranstaltungen, die sich mit der Beurteilung und Begutachtung orthopadischer Krankheitsbilder aus interdisziplinarer Sicht befassen."

Grundlagen der Lebensmittelmikrobiologie (German, Paperback, Softcover reprint of the original 6th ed. 1986): G. Muller Grundlagen der Lebensmittelmikrobiologie (German, Paperback, Softcover reprint of the original 6th ed. 1986)
G. Muller
R1,701 Discovery Miles 17 010 Ships in 10 - 15 working days

Die Lebensmittelmikrobiologie hat sich in den letzten Jahrzehnten rasch entwickelt. Mikrobiologische Kenntnisse sind in zunehmendem MaBe bei der Bekampfung mikrobiell bedingter Lebensmittelvergiftungen, bei der Einschrankung des mikro- biellen Verderbs, bei der Konservierung von Lebensmitteln sowie bei der Veredlung pflanzlicher und tierischer Rohstoffe zu hochwertigen Lebensmitteln erforderlich. Die Produ.\l: tion von organischen Sauren, Vitaminen, Antibiotica, Aminosauren, Einzellerprotein und Enzymen mit Mikroorganismen und der Einsatz dieser Stoffe in der Ernahrung gewinnen immer starker praktische Bedeutung. Als Rohstoff- quellen bieten sich dazu neben Melasse auch cellulosehaltige Abfallstoffe aus Holz oder Stroh, Alkohole, Paraffine aus Erd61, Erdgas (Methan) u. a. an. Das steigende Interesse fUr die Lebensmittelmikrobiologie haben Autor und Verlag bewogen, eine entsprechende Lehrbuchreihe zu schaffen. Um den einheitlichen Lehrbuchcharakter zu gewahrleisten, konnten methodische Darstellungen, z. B. Verfahren der Lebensmitteluntersuchung, nicht aufgenommen werden. Bei der Literaturauswahl wurden weniger Originalarbeiten, sondern vor allem weiterfiihrende Dbersichtsreferate und Werke beriicksichtigt, die dem Leser zum Studium spezieller Gebiete empfohlen werden. An dieser Stelle sei allen gedankt, die dem Autor mit Rat und Tat zur Seite stan- den. Weitere Anregungen zur Entwicklung des Lehrbuches und Anderungsvorschla- ge werden gern entgegengenommen. Ver/asser und Verlag 5 Abkiirzungsverzeichnis Mikroorganismen (Gattungen) Acetobacter Mb. Microbacterium A.

Datenbank-Handbuch (German, Paperback, Softcover reprint of the original 1st ed. 1987): P.C. Lockemann, Joachim W Schmidt Datenbank-Handbuch (German, Paperback, Softcover reprint of the original 1st ed. 1987)
P.C. Lockemann, Joachim W Schmidt; Contributions by A Blaser, Klaus R. Dittrich, Theo Harder, …
R1,822 Discovery Miles 18 220 Ships in 10 - 15 working days
Schwermetalle in Flussen Und Seen ALS Ausdruck Der Umweltverschmutzung (German, Paperback, Softcover Reprint of the Original... Schwermetalle in Flussen Und Seen ALS Ausdruck Der Umweltverschmutzung (German, Paperback, Softcover Reprint of the Original 1st 1974 ed.)
H. -J Elster; U Foerstner, G. Muller
R1,925 Discovery Miles 19 250 Ships in 10 - 15 working days
The Mermaid of Amarvin Island (Paperback): Eric G. Muller The Mermaid of Amarvin Island (Paperback)
Eric G. Muller; Contributions by Martina A Muller
R525 R443 Discovery Miles 4 430 Save R82 (16%) Ships in 10 - 15 working days
Aufsteigen und Obenbleiben in europaischen Gesellschaften des 19. Jahrhunderts (German, Hardcover): Karsten Holste, Dietlind... Aufsteigen und Obenbleiben in europaischen Gesellschaften des 19. Jahrhunderts (German, Hardcover)
Karsten Holste, Dietlind Huchtker, Michael G. Muller
R2,672 R2,019 Discovery Miles 20 190 Save R653 (24%) Ships in 10 - 15 working days

Wie formierten sich die gesellschaftlichen Eliten des 19. Jahrhunderts? Auf welchen Wegen gelang es neuen Akteuren aufzusteigen und alten oben zu bleiben? Lassen sich Regeln aufzeigen, nach denen Elitenpositionen errungen und verteidigt wurden? Das Konzept "Akteure Arenen Aushandlungsprozesse" erlaubt es, den gesellschaftlichen Wandel und die Formierung von Eliten als einen offenen Prozess zu analysieren. Als Arenen werden Handlungsfelder bezeichnet, die von Akteuren genutzt wurden, um Bedingungen fur das Aufsteigen bzw. Obenbleiben auszuhandeln. Die in dem Band versammelten Untersuchungen beschaftigen sich mit Verwaltung, Militar, land- und provinzialstandischer Reprasentation, kommunaler Selbstverwaltung, Bildungspolitik und Justiz, aber auch mit der industriellen Sphare, mit Landwirtschaftsvereinen, kulturellen Aktivitaten oder Formen elitarer Geselligkeit. Sie erproben das Konzept an Beispielen aus den polnischen Landern unter russischer, habsburgischer oder preussischer Herrschaft, aus Bohmen, Mahren, Ungarn und Kroatien-Slavonien sowie aus deutschen Landern, Italien und Russland. In der Zusammenschau der verschiedenen Arenen zeichnet sich die Vielzahl von Varianten gesellschaftlichen Wandels ab."

The Mermaid of Amarvin Island (Hardcover): Eric G. Muller The Mermaid of Amarvin Island (Hardcover)
Eric G. Muller; Contributions by Martina A Muller
R702 R594 Discovery Miles 5 940 Save R108 (15%) Ships in 10 - 15 working days
Fringe Locations - True & Fictional Stories (Paperback): Eric G. Muller Fringe Locations - True & Fictional Stories (Paperback)
Eric G. Muller
R517 R424 Discovery Miles 4 240 Save R93 (18%) Ships in 10 - 15 working days
Interkulturelle Werbung (German, Paperback, 1997 ed.): Wendelin G. Muller Interkulturelle Werbung (German, Paperback, 1997 ed.)
Wendelin G. Muller
R1,681 Discovery Miles 16 810 Ships in 10 - 15 working days

Mit dem Ziel, den Grad der Standardisierbarkeit interkultureller Werbung genau zu quantifizieren, wird eine empirische Untersuchung vorgenommen. Hierzu werden die kommunikationstheoretischen und psychologischen Grundlagen der Werbung ausgearbeitet und in ein Modell der interkulturellen Werbung integriert. Der Einfluss von Kultur auf die Wirkung von Werbung wird genau operationalisiert. Die bisherigen Ansatze zur Werbestandardisierung werden umfassend empirisch dargestellt."

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